Samsung to Hold 'Galaxy Unpacked Part 2' on 20th... Likely to Unveil Z Flip3 with 'Bespoke' Design

[Asia Economy Reporter Joselgina] Samsung Electronics will hold the 'Samsung Galaxy Unpacked Part 2' event on the 20th. It is expected to further boost the recent foldable phone craze by additionally unveiling the 'Galaxy Z Flip3' integrated with BESPOKE.

Samsung Electronics announced on the 13th that it has sent out invitations to global media and partners for the online Unpacked event scheduled for 11 PM on the 20th. The event will take place at 10 AM on the same day, Eastern Time (US). Samsung stated, "We will introduce a new experience that allows people to express themselves through mobile devices."

At this event, the BESPOKE edition of the Z Flip3, released in the second half of this year, is expected to be unveiled. This is based on the popularity of the Z Flip3 immediately after its launch, which combined the nostalgic foldable feel with a design reminiscent of Samsung's custom high-end home appliances, BESPOKE. Samsung is known to focus on expanding the experience where consumers can 'customize' the exterior color of their smartphones themselves.

The invitation released on this day also symbolizes various colorful squares merging into a box shape, reminiscent of the BESPOKE design. These boxes contain icons of major applications within Galaxy smartphones such as Camera, Samsung Things, and Samsung Health, emphasizing that users can express their individuality through various color combinations like white, black, and pink.

This move is also interpreted as an effort to accelerate the 'popularization of foldables' by transplanting the BESPOKE style, which has recently received high acclaim among young people in the home appliance sector, into foldable smartphones. The Z Flip3 surpassed 700,000 units sold domestically earlier this month. Some colors are still experiencing shortages.

This content was produced with the assistance of AI translation services.