CJ Foodville Launches Salad Specialty Brand 'VIPS Salad Mill'

[Asia Economy Reporter Seungjin Lee] Vips, operated by CJ Foodville, announced on the 13th that it will launch a salad specialty brand called ‘Vips Salad Meal’.

Vips Salad Meal leverages Vips’ know-how accumulated over more than 20 years of operating salad bars since 1997. It is characterized by the concept of a 'Salad Meal' that satisfies not only taste but also nutrition and satiety as a proper dish, rather than simply increasing the variety of salads.

The premium Salad Meal lineup consists of eight varieties, expanding customers’ choices through diverse compositions. The ‘Sirloin Steak Salad’ enhances the quality of the salad by adding steak to vegetables. The ‘Signature Smoked Salmon Salad’ is a signature menu topped with smoked salmon, ricotta cheese, grains, and lemon dressing. The ‘Grilled Balsamic Chicken Salad’ features grilled chicken breast and vegetables with a mild flavor, while the ‘Burrata Caprese Salad’ offers a clean taste with burrata cheese, cherry tomatoes, dried tomatoes, and balsamic dressing.

The ‘Spicy Shrimp Noodle Salad’ is topped with grilled shrimp on spicy noodles, and the ‘Grilled Chicken Caesar Salad’ consists of chicken breast, crispy brioche baguette, and boiled eggs. The ‘Shrimp Mango Salad’ harmonizes Cajun shrimp with sweet apple mango, and the ‘Grilled Chicken Tofu Noodle Salad’ uses low-calorie tofu noodles instead of wheat noodles for a healthy option.

A subscription service will also be available at select stores. By paying a subscription fee, customers can enjoy Salad Meals at a discounted price compared to the regular price for a month. The 5-time subscription is offered at a 27% discount, and the 10-time subscription, which includes seasonal soup, is provided at a 40% discount, with pick-up only. The subscription service is available at Vips Jeiljedang Center Branch, Deungchon Branch, Gwangju Gwangcheon Branch, Jungdong Sopung Branch, Incheon Yeonsu Branch, Pangyo Branch, Jukjeon Branch, Uijeongbu E-Mart Branch, and Vips Yam Delivery Suwon Gwonseon Branch, Songdo Branch, Busan Haeundae Branch, Dongtan Branch, Daegu Wolseong Branch, Eunpyeong Branch, and Gimpo Branch.

To commemorate the launch of Salad Meal, a discount promotion is also underway. Until the 31st, customers ordering over 22,000 KRW through Coupang Eats will receive a 2,000 KRW discount and free delivery. Vips Salad Meal can be ordered through Coupang Eats, and delivery service will also be available on Baedal Minjok within this month.

A CJ Foodville official said, “As interest in health grows, demand for salads as a daily meal is increasing regardless of age or gender, so we have newly introduced the Salad Meal brand specialized in salads,” adding, “Since Salad Meal is a brand that concentrates Vips’ competitiveness, it will provide high satisfaction with premium salads made with chefs’ dedication.”

This content was produced with the assistance of AI translation services.