Genesis Officially Sponsors Men's Golf International Team Competition 'Presidents Cup'

Sponsorship of the Tournament Planned Through 2026 Starting with Next Year's Presidents Cup

At the Presidents Cup agreement ceremony held on the 10th at Jack Nicklaus Golf Club Korea, (from left) Jang Jae-hoon, President of Genesis Brand, and Christian Hardy, Senior Vice President of the PGA Tour, are taking a commemorative photo.

[Asia Economy Reporter Changhwan Lee] Genesis brand (hereinafter Genesis) announced on the 13th that it will officially sponsor the men's golf international competition, the Presidents Cup.

Genesis explained that on the 10th, it held a Presidents Cup agreement ceremony at Jack Nicklaus Golf Club Korea and acquired the status of official vehicle sponsor.

Established in 1994 under the leadership of the US PGA Tour and held every two years, the Presidents Cup is a golf competition between the US team and the International team. It boasts a long tradition and history, with the president or prime minister of the host country serving as the honorary chairman of the tournament, and instead of prize money, the proceeds are donated to charity organizations.

Genesis plans to provide official vehicles and display cars throughout the venue at the Presidents Cup to be held at Quail Hollow Club in Charlotte, North Carolina, USA in 2022. It will also serve as the official car sponsor at the 2024 Presidents Cup held at Royal Montreal GC in Montreal and the 2026 tournament held at Medina CC in Chicago.

Prior to the agreement ceremony, Genesis sponsored a total of 50 vehicles including the Genesis G70 and G80 for use by tournament officials and participating players from various countries at the 2019 Presidents Cup held at the Royal Melbourne Golf Club in Australia.

Through the official sponsorship of the Presidents Cup, Genesis plans to induce a luxurious customer experience and further strengthen the status of the Genesis brand in the global market.

Jang Jaehoon, President of Genesis, said, "We are very pleased to be able to officially sponsor vehicles at the Presidents Cup, which features the world's best players," and added, "We will spare no effort in supporting official vehicles so that the best players can move comfortably and safely and fully demonstrate their skills." He continued, "Going forward, Genesis will grow together with players not only in Korea but also around the world as a supporter of athletes."

Meanwhile, since 2017, Genesis has participated in sponsoring top-tier golf tournaments both domestically and internationally, including the PGA Tour's Genesis Invitational, The CJ Cup, Genesis Championship, and KPGA Korean Tour Genesis Point.

Starting next year, Genesis emphasized that it will continue active brand marketing by newly sponsoring the Genesis Scottish Open.

This content was produced with the assistance of AI translation services.