Seven Eleven Launches Craft Beer with Kyochon Chicken... "Perfect Beer for Chimaek"

Seven Eleven has partnered with Kyochon Chicken to launch the craft beer 'Kyochon Chimaek'.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 13th that it will launch the craft beer 'Kyochon Chimaek' in collaboration with the chicken franchise brand Kyochon Chicken.

Kyochon Chimaek is a product developed with the food pairing concept of being a 'craft beer perfect for chimaek,' which is a popular combination of chicken and beer. It is an authentic witbier made from barley malt and wheat malt, characterized by a rich citrus aroma using orange peel and coriander seeds. The carbonation level is higher than that of regular beer to emphasize a refreshing taste that can balance the greasy flavor of chicken.

The two companies collaborated for five months on everything from the beer recipe to the design. The brewing was handled by 'Moon Bear Brewing,' a craft beer brand acquired by Kyochon Chicken in May, while Seven Eleven participated in the recipe and package design together with Kyochon Chicken.

A Seven Eleven representative said, "Chimaek is such a representative national late-night snack combination that it can be called a proper noun, and we expect Kyochon Chimaek beer to receive a warm response from consumers who want to enjoy chicken and beer together. Since craft beer has high value as a differentiated product in the convenience store market, we plan to continuously introduce various lineups."

This content was produced with the assistance of AI translation services.