Samsung Electronics Holds Online Conference in Europe... Introducing Key Products for the Second Half of the Year

Virtual Conference Event for European Clients and Media
Announcement of Bespoke Refrigerator Design Contest Results for European Consumers
Launch of 'Bespoke Studio' Offering Online Virtual Experience

[Asia Economy Reporter Suyeon Woo] On the 12th (local time), Samsung Electronics held a virtual press conference, "Life Unstoppable 2021," introducing key new products targeting the European market, focusing on Bespoke home appliances, lifestyle TVs, and foldable smartphones.

This conference, held for the second time following last year, is an interactive online conference and experience platform introduced by Samsung Electronics Europe Headquarters to showcase major products and services for the second half of the year to media and business partners, considering the COVID-19 pandemic situation.

Samsung Electronics explained that this event is significant as it officially introduces Bespoke home appliances to the European market, following the "Bespoke Home 2021" events held mainly in Korea in March and the United States in May. Especially this year, under the theme "House of Surprise," a short film-style video was produced to interestingly show how Samsung Bespoke home appliances and ecosystem reflect the tastes and needs of family members in various spaces within the home.

Benjamin Brown, CMO (Senior Vice President) of Samsung Electronics Europe Headquarters, said, "There have been many changes in the meaning of home and the role of technology over the past two years," adding, "The innovative products and services introduced by Samsung Electronics will contribute not only to convenience but also to adding inspiration and vitality to our lives."

Benjamin Brown, CMO of Samsung Electronics Europe, is delivering the keynote speech at the virtual press conference "Life Unstoppable 2021" held online on the 12th (local time). Photo by Samsung Electronics

At this event, to effectively convey the solutions Samsung provides in various spaces within the home, the following were introduced: the Bespoke Home lineup consisting of various products; Neo QLED with Quantum Mini LED; premium projector The Premiere; the highest-spec curved gaming monitor Odyssey Neo G9; and the latest mobile products and peripherals including the Galaxy Z Fold3.

In particular, the Bespoke Home lineup showcased a wide range of key Bespoke products, including not only the first introduced Bespoke refrigerator but also the Bespoke water purifier with selectable cold and hot water modules, the Bespoke Jet cordless vacuum cleaner integrated with a Clean Station, the AI robot vacuum cleaner Bespoke Jet Bot AI, the premium air purifier Bespoke Cube Air, and Bespoke AirDresser and Bespoke ShoeDresser that complete clothing care and shoe management.

A Samsung Electronics Europe division employee is introducing Bespoke appliances and the lifestyle TV The Frame at the virtual press conference 'Life Unstoppable 2021.' Photo by Samsung Electronics

A Samsung Electronics Europe executive is introducing Bespoke appliances and Neo QLED TV at the virtual press conference 'Life Unstoppable 2021.' Photo by Samsung Electronics

Samsung Electronics also announced the results of a design contest (Bespoke Designed by You) held for European consumers at this event. The contest, launched in July to increase European consumers' interest in Bespoke home appliances, received a total of 1,581 entries from several countries including the UK, France, Germany, Italy, Spain, Poland, and Sweden, recording a high competition rate of 527 to 1.

The final winners, totaling three, were selected based on general public voting and professional judges' evaluation of the works that passed the preliminary round, according to criteria including planning, artistry, creativity, and commercial viability. The first-place winner was Rita Lewis from the UK, who received high praise for her entry "Lost Landscape," which emphasized poetic movement by brushing blue ink wash on a white background.

The first-place winner will receive a prize of 5,000 euros and a Bespoke refrigerator printed with her artwork. Additionally, the final winning works will be featured in the October issue of the UK's famous architecture and design magazine Wallpaper and exhibited until the end of the year at Samsung Kings Cross, Samsung Electronics' brand showcase in London.

Meanwhile, Samsung Electronics will also open a virtual showroom for European consumers called "Bespoke Studio." Bespoke Studio was remodeled using 3D virtual tour technology to suit the European market, based on the Bespoke showroom located on the 5th floor of Samsung Digital Plaza Gangnam Main Store.

Consumers can browse products online as if they were in an actual showroom, naturally obtaining related information and purchasing experienced products directly on Samsung.com. In the future, it will be linked with live commerce, and an online community will be established where consumers can share their experiences using Bespoke home appliances or view social challenge events at a glance.

This content was produced with the assistance of AI translation services.