Two types of Beaujolais Nouveau presented by GS Retail.

Two types of Beaujolais Nouveau presented by GS Retail.

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[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 12th that it has secured the largest volume of Beaujolais Nouveau (new wine) in Korea and will introduce it on the 12th. Beaujolais Nouveau is a new wine produced by fermenting Gamay grapes harvested in early September for 4 to 6 weeks. Wine enthusiasts around the world celebrate the release of Beaujolais Nouveau on the third Thursday of November with a festival to commemorate it.


The Beaujolais Nouveau being introduced this time consists of two types, Georges Duboeuf and Albert Bichot, totaling 40,000 bottles. They will be sold at about 16,000 offline retail stores including GS25 and GS The Fresh. Georges Duboeuf is the number one selling brand of Beaujolais Nouveau and is called the "King of Beaujolais." Albert Bichot is one of the three major wineries in the Burgundy region of France, officially supplying wine to the Swedish royal family and producing wines served to first-class passengers on many airlines.


Purchasing reservations will start from the 14th through GS Retail’s mobile application, The Pop, within the Wine25 Plus service, and customers who make reservations can purchase at a 20% discounted price. Fourteen types of wine sets including Beaujolais Nouveau can be purchased at up to 49% discounted prices when reserved. From 6 p.m. on the 18th of next month, customers can pick up their orders at the designated GS25 stores, and purchases will also be available at GS The Fresh from the same day.



A GS Retail official said, “Through Wine25 Plus, the largest liquor smart order service in Korea, and GS25’s nationwide retail store infrastructure, customers can enjoy Beaujolais Nouveau more easily and at reasonable prices,” adding, “We have prepared the maximum volume of two types of Beaujolais Nouveau products that wine enthusiasts can be satisfied with for the once-a-year global new wine festival.”


This content was produced with the assistance of AI translation services.

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