Lotte Department Store, Ground Seesaw Myeongdong 'Van Gogh' Media Art Exhibition

Lotte Department Store will present 'Van Gogh Inside: The Theater' at the large media art exhibition hall 'Ground Siso Myeongdong' starting from the 15th.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 11th that starting from the 15th, it will present its second exhibition, "Van Gogh Inside: The Theater," at the large-scale media art exhibition hall "Groundsiso Myeongdong."

This exhibition is the third work in the Van Gogh Inside series, a large-scale media art exhibition themed around Van Gogh. While previous works utilized walls as 2D canvases, this new piece takes a unique approach by transforming the entire space, including floors and walls, into a canvas. In particular, the canvases and video effects specialized for each artwork's technique and style offer visitors a distinctive experience, making them feel as if they have become the protagonist within the artwork simply by standing in the space.

Comprising a total of seven chapters, the section titles alone provide storytelling that follows Van Gogh's life, allowing visitors to understand his life and works. Chapters such as "The First Step," "Focusing on the Essence," "With Color, With Light," "Sunflowers of Arles, The Beginning of Madness," and "I Wish Everything Would End" present Van Gogh's life, which found light in darkness, like a documentary.

A Lotte Department Store official stated, "Groundsiso Myeongdong, which opened last June, has established itself as a hotspot for social media (SNS) photo certifications by offering audiovisual content," adding, "We will actively introduce various experiential contents, not only the new exhibition being presented this time but also others, to deliver the value of experience to our customers."

This content was produced with the assistance of AI translation services.