SKT Ranks 1st in Customer Satisfaction Survey for 24 Consecutive Years... Highest Score Ever Achieved

Ranked No.1 in the Mobile Communications Sector in the KCSI Survey Conducted by Korea Management Association Consulting

[Asia Economy Reporter Cha Min-young] SK Telecom announced on the 8th that it has ranked first in the mobile telecommunications sector for 24 consecutive years in the '2021 Korea Customer Satisfaction Index (KCSI)' survey.

SK Telecom has held the number one position in the mobile telecommunications sector of the KCSI survey, conducted by the Korea Management Association Consulting (KMAC) since 1998, for 24 consecutive years. In this year's survey, it achieved a record-high score of 85.1 points, placing it among the top companies in customer satisfaction within the service industry.

Its affiliates also recorded high rankings. SK Broadband took sole first place in IPTV and high-speed internet, SK Telink ranked first in international calls for seven consecutive years, 11st ranked first in the open market sector for 13 consecutive years, T map Mobility ranked first in navigation for four consecutive years, and SK Stoa secured sole first place in the T-commerce sector.

SK Telecom explained that this recognition signifies its efforts to provide stable infrastructure and lead innovative services in an era where non-face-to-face services are increasingly important, as well as its various activities to enhance customers' service experiences.

Following the launch of the metaverse platform 'ifland' in July, SKT introduced the subscription service 'T Universe' in August, which includes various benefits such as Amazon free shipping and 11st discounts. They applied the industry's first voice-based AI consultation service 'Voicebot' and the AI-integrated customer consultation 'Chatbot' service to the T phone app and mobile T World. They also established a hybrid system that connects chatbot consultations to actual human agents.

In addition, SK Telecom is focusing on social safety net activities such as ▲introducing an age-specific dedicated counselor system for senior citizens and customers under 13 years old ▲implementing the industry's first customer center telecommuting ▲establishing a COVID-19 symptom monitoring system using NUGU Care Call ▲and advancing the 'AI care service' for elderly people living alone.

Lee Ki-yoon, Head of Customer Value Innovation at SK Telecom, said, “Achieving first place in KCSI for 24 consecutive years is a milestone, and SK Telecom will continue to do its best to provide customer services that meet customer needs through sincere customer value innovation.”

This content was produced with the assistance of AI translation services.