Shinhan Bank Ranks First for 8 Consecutive Years in 'Korean Industry Customer Satisfaction' Hosted by the Korea Management Association Consulting

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 8th that it was selected as the No. 1 company in the banking industry sector in the ‘2021 Korea Customer Satisfaction Index (KCSI)’ organized by the Korea Management Association Consulting.

The Korea Customer Satisfaction Index represents the level of customer satisfaction with products and services in various industries in Korea. It has the longest history domestically and is recognized for its credibility.

Shinhan Bank was highly evaluated for leading customer-centric practices by being the first in the banking sector to introduce the concept of 'Good Service,' which is differentiated from traditional customer satisfaction (CS), and by strengthening financial consumer protection activities to establish a proper product sales culture, resulting in its selection as No. 1 in the banking industry sector.

With this award, Shinhan Bank has been ranked No. 1 in the banking industry sector for eight consecutive years since 2014, marking its 18th cumulative No. 1 ranking. Additionally, Shinhan Bank was recognized as the top bank chosen by customers by ranking first in major customer satisfaction surveys this year, including the Korea Service Quality Index (KS-SQI), Global Customer Satisfaction Index (GCSI), and Korea Service Quality Index (KSQI).

A Shinhan Bank official stated, "Along with customer-centric value management that prioritizes customers, we will continue to practice warm finance where the bank and society grow together by communicating with stakeholders through differentiated ESG (Environmental, Social, and Governance) management."

This content was produced with the assistance of AI translation services.