Chevrolet Spark, 7 Consecutive Years Ranked No.1 in Customer Satisfaction Survey for Compact Cars

High Scores in Overall Satisfaction and Repurchase Intention

The Chevrolet The New Spark has ranked first in customer satisfaction for the compact car segment in the Customer Satisfaction Index (KCSI) for seven consecutive years.

Photo by Korea GM

[Asia Economy Reporter Ki-min Lee] On the 8th, Korea GM announced that the Chevrolet The New Spark has ranked first in customer satisfaction for the compact car segment in the Customer Satisfaction Index (KCSI) for seven consecutive years.

The KCSI, hosted by the Korea Management Association Consulting (KMAC), has been an indicator evaluating qualitative growth of products and services across domestic industries since 1992. It calculates customer satisfaction by combining three categories: overall satisfaction, repurchase intention, and satisfaction factors considering industry-specific characteristics.

This year, the Chevrolet The New Spark, which ranked first in the compact car segment, scored 84.6 out of 100 points. The overall satisfaction and repurchase intention scores were 88.9 and 88.5 respectively, receiving high marks.

The New Spark secured a solid body rigidity by increasing the ratio of ultra-high-strength steel and high-strength steel to 73%, the highest level in its class. It is also equipped with the most airbags in its class, totaling eight, and is the first and only compact car to apply side airbags to the rear seats.

The New Spark is a 'premium compact car' model that has changed the image of traditional compact cars and is recognized not only domestically but also on the global stage. The Spark, the only domestic compact car certified with a 1st grade in crash safety by the Korea New Car Assessment Program (KNCAP), also achieved the highest ratings in comprehensive frontal and side crash tests conducted by the Insurance Institute for Highway Safety (IIHS) for its North American export model. Last year, it ranked first in the compact car segment in the 2020 Vehicle Dependability Study (VDS) by the U.S. market research firm JD Power.

Seazar Toledo, Vice President of Sales, Service, and Marketing at Korea GM, said, "The Chevrolet Spark, which has played a leading role in the domestic compact car market for a long time, has once again been recognized for its product competitiveness, ranking first in customer satisfaction for seven consecutive years. The New Spark will continue to attract diverse customer groups with world-class safety and product quality, as well as stylish exterior colors and advanced convenience features that surpass its class."

This content was produced with the assistance of AI translation services.