The Born Korea Hong Kong Banjeom 0410 Opens Small-Scale Takeout and Delivery-Only Store

The Born Korea Hong Kong Banjeom 0410 store.

[Asia Economy Reporter Moon Hyewon] The Chinese cuisine specialty brand Hongkong Banjeom 0410, operated by The Born Korea, announced on the 8th that it will introduce a new startup model specialized in packaging and delivery, as the culture of enjoying meals through delivery has become a trend due to the prolonged COVID-19 pandemic.

Hongkong Banjeom's packaging and delivery-only stores are designed without dining seats, enabling more efficient cooking, packaging, and movement flow, allowing startups with lower costs and smaller scale. Due to the characteristics of the commercial area, these stores can be opened in regions with a high preference for delivery or takeout at an average size of 15 pyeong, about half the size of existing stores (average 30 pyeong), reducing the burden of initial investment and fixed expenses.

In particular, this startup model has made more meticulous efforts to end some consumers' distrust of delivery food. It includes an open kitchen interior easily visible from outside and the installation of a 360-degree rotating PTZ camera, allowing the headquarters to remotely and continuously monitor hygiene and cleanliness conditions.

Hongkong Banjeom opened its first store last March through simulation and test operations and plans to continuously expand its stores in the future.

This content was produced with the assistance of AI translation services.