LG Innotek Hosts Award Ceremony for YouTube Advertising Contest in the Metaverse

LG Innotek Metaverse Awards Ceremony
Photo by LG Innotek

[Asia Economy Reporter Kim Heung-soon] LG Innotek announced on the 7th that it held an award ceremony for a university student YouTube advertising contest in the metaverse (extended virtual world) space.

The award ceremony was held on the metaverse platform 'Gather Town.' A total of 38 teams and 98 participants took part in the YouTube advertising contest conducted by LG Innotek from July to the end of August. Eleven teams advanced to the final round.

About 1,200 employees, including MZ generation (Millennials + Generation Z) new hires, participated in judging the contest. Based on directing creativity and MZ generation preference, one grand prize team, two excellence award teams, and two merit award teams were selected.

The grand prize was awarded to "Innotek's PRIDE" by Sungmin Kim from Kookmin University and Seonah Lee from Hankuk University of Foreign Studies. This work cleverly and stylishly expressed LG Innotek's organizational culture activities aimed at boosting employee pride, earning high scores.

LG Innotek awarded 3 million KRW for the grand prize, 2 million KRW for the excellence awards, 1 million KRW for the merit awards, and 300,000 KRW each to six encouragement prize teams that reached the final round. The five winning works will be uploaded to LG Innotek's official YouTube channel.

Jo Baek-su, Head of Management Support at LG Innotek, said, "We hope this contest allowed LG Innotek to approach the MZ generation more closely and familiarly," adding, "We will continue to enjoy communication with the MZ generation going forward."

This content was produced with the assistance of AI translation services.