Gangjin Celadon Festival Receives Great Response Through Online Visits

Published 06 Oct.2021 10:59(KST)

Gangjin JjinTube, Gun Representative SNS, and More: Participate in Singing Contests, Quiz Shows, and Purchase of Cheongja and Local Specialties

The Gangjin Celadon Festival is hosting a premium celadon Naver Shopping Live. ⓒ Asia Economy

[Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su] The Gangjin Celadon Festival, a representative festival of Gangjin-gun, Jeollanam-do, was held online for the first time this year, attracting continuous attention with non-face-to-face programs prepared amid the COVID-19 situation.

According to the county on the 6th, since last month, the online festival has been promoted through Gangjin JjinTube, the Celadon Festival homepage, and the county’s official SNS, introducing Gangjin and the festival to about 180,000 residents and tourists through various media over approximately one month.

The festival announced the online opening of the Celadon Festival on the afternoon of the 1st with a pre-performance by Healing Busker, a video introduction of Gangjin, the number one destination for Namdo tours, and a Gangjin Pum-Ae login performance conducted together by Lee Seung-ok, Gangjin County Governor, Hwang Ho-yong, Festival Promotion Committee Chairman, and Wi Sung-sik, Chairman of Gangjin County Council.

In the first-ever online Celadon Festival this year, the county is focusing on celadon sales and specialty product promotion centered on live commerce such as ‘Premium Gangjin! Media Commerce’ and ‘Gangjin Premium Celadon Naver Shopping Live,’ and the celadon sales amount recorded from the 1st to the 4th has approached 40 million KRW, receiving great response.

The ‘Gangjin Smart Quiz Show’ held on the 5th also closed early two days after receiving applications, increasing the number of applicants and gaining much interest from many residents.

Next, the town and township online singing contest features 11 participants who passed fierce preliminaries competing again in the finals on the 6th. A total prize of 3 million KRW, from grand prize to honorable mention, is prepared for the 11 finalists.

Various events mainly held in Daegu-myeon Celadon Village will be broadcast live through Gangjin-gun’s YouTube and the festival homepage until the closing day on the 7th.