BTS "Growing While Practicing 'LOVE MYSELF'"

Introduced in the UNICEF State of the World's Children Report

BTS's 'LOVE MYSELF' campaign was featured in the UNICEF State of the World's Children report published on the 5th. This document sets a theme each year and investigates and presents the situation of children worldwide. It is widely recognized as a key indicator for gauging the reality faced by children globally.

This year's theme is 'Children's Mental Health in the COVID-19 Era.' UNICEF introduced 'LOVE MYSELF' as the first Korean partnership to be acknowledged for its global influence and achievements. The campaign has been ongoing since November 2017, helping children and adolescents worldwide to face a safe and healthy future in a world free from violence. It has already donated $3.6 million to the global violence eradication campaign 'ENDviolence' and supported victims of domestic, school, and sexual violence.

UNICEF highlighted the message of courage and hope: 'Love yourself first, and with that love, make the world a better place.' BTS stated, "We started 'LOVE MYSELF' to reach out to young people and improve their lives and rights," adding, "Through various efforts, we were able to grow both as a team and as individuals." They continued, "We hope many people will feel how the love they receive from others can become the strength to love themselves."

Lee Ki-chul, Secretary General of the UNICEF Korea Committee, said, "As the world faces difficulties due to COVID-19, the meaning of 'LOVE MYSELF' resonates more deeply and broadly," and expressed sincere gratitude for BTS's active participation and support.

This content was produced with the assistance of AI translation services.