Emart "Join UNICEF's Initiative When Purchasing Days Children's Clothing... Improving Children's Drinking Water"

Emart fashion brand 'Days', UNICEF campaign.

Days Partners with UNICEF Korea Committee to Launch Campaign… Proposes Children's Clothing
Donates About 1,000 KRW Per Item Purchased: "Improves Children's Drinking Water by 866ℓ Per Item"

[Asia Economy Reporter Kim Yuri] Emart's private fashion brand Days is joining forces with UNICEF to provide clean drinking water for children.

Days announced on the 6th that it will collaborate with the UNICEF Korea Committee to run the campaign (Fit for Children), selling 'Days Kids' children's clothing for this fall/winter (F/W) season and next spring/summer (S/S) season.

This campaign is characterized by the fact that purchasing products naturally leads to donation activities. When customers purchase children's clothing event items, they receive a UNICEF grip tok, and about 1,000 KRW per grip tok is donated to UNICEF.

The funds raised will be used through UNICEF to improve children's drinking water, such as purchasing Water Purification Tablets. With 1,000 KRW, 216 to 217 water purification tablets can be purchased, and considering that one tablet purifies 4ℓ of water, the company explained that purchasing one item of clothing effectively provides 866ℓ of clean water to children worldwide.

According to UNICEF, 2.2 billion people worldwide lack access to clean drinking water. In particular, it has been reported that 700 children under the age of five die daily from waterborne diseases.

Days has inserted a separate QR code on the clothing tags, which links to a homepage explaining the purpose of this campaign when scanned. Customers can also visit UNICEF’s donation page through the homepage to make additional donations if they wish.

From the 7th to the 13th, Days plans to encourage customer participation in the campaign by offering a 30% discount on 10 types of children's clothing. Representative products include the 'Essential T-shirt' and the 'Fleece T-shirt and Pants' series.

From the 8th to the 13th, a promotion will also be held on Emart’s official Instagram, where customers who leave supportive comments for the campaign with the required hashtags will be entered into a draw to win Starbucks Americano gifticons.

Meanwhile, Days previously collaborated with the World Wide Fund for Nature (WWF) Korea to participate in building a sustainable fashion industry ecosystem with a sense of responsibility for future generations. In the fall·winter season of 2020, Days sold 15 sportswear items, among which 4 items were made from recycled yarns using waste materials such as discarded PET bottles and leftover yarns.

Park Min-jung, Emart’s clothing team leader, said, "We planned this campaign so that customers can once again reflect on the meaning of sharing and donation while purchasing clothing for their children."

This content was produced with the assistance of AI translation services.