Shinsegae Food No Brand Burger Launches 'Garlic & Garlic' Burger

[Asia Economy Reporter Lim Hye-seon] Shinsegae Food announced on the 5th that No Brand Burger has launched the 'Garlic & Garlic' burger.

Recently, as dining companies have been targeting consumers by introducing burgers using new ingredients, Shinsegae Food focused on the fact that one of the key factors determining the taste of a burger is the sauce. Instead of using Western-style sauces such as mustard and mayonnaise, which are mainly used as burger sauces, they decided to use garlic, an ingredient commonly used in most Korean dishes, as the sauce. This is because the annual per capita garlic consumption of Koreans is 7kg, about nine times higher than the world average of 0.8kg, and it pairs well with most menus, making it highly versatile.

No Brand Burger's 'Garlic & Garlic' burger features two ingredients: garlic sauce and garlic chips, combining a smooth sauce with savory chips to deliver a richer garlic flavor. In particular, by using thinly fried garlic slice chips together with the sauce, it preserves the unique taste and aroma of garlic while reducing the pungent and stimulating flavor, making it easy for people of all ages to enjoy without burden. The price is 2,900 KRW for a single item and 4,700 KRW for a set.

Meanwhile, No Brand Burger is a cost-effective hamburger franchise brand launched by Shinsegae Food in August 2019. It surpassed 100 stores in the shortest period in the industry, 1 year and 8 months, and recently opened its 150th store on the 16th at Busan Hadan Art Malling, reaching this milestone within 2 years of its launch. Riding on this growth momentum, Shinsegae Food aims to open 170 No Brand Burger stores by the end of this year.

This content was produced with the assistance of AI translation services.