Dada M&C, Photoshoot with Actress Hani for 'Nareun' 21FW... New Product Launch

Dada M&C, Lifestyle Homewear Brand 'NAREUN' New Product.

[Asia Economy Reporter Yuri Kim] Lifestyle homewear brand 'NAREUN' by DADA M&C announced on the 5th that it has filmed the 2021 Fall/Winter (FW) pictorial for 'NAREUN×Hani' with actress Hani (Ahn Hee-yeon). Along with the release of the pictorial, the new 'Milk Tea & Misty' series will be launched. DADA M&C is a media commerce specialized subsidiary established by CJ OnStyle.

The company stated that the pictorial expresses feelings of comfort, drowsiness, and coziness when wearing trunks. It is evaluated that the positive image of actress Hani aligns well with the brand 'NAREUN,' which emphasizes the importance of physical comfort to MZ generation (Millennials + Generation Z) women.

Along with the pictorial release, 'NAREUN' launched the new 'Milk Tea & Misty' series. The 'Milk Tea' series uses a cotton-modal blended fabric, boasting excellent moisture absorption and breathability. The bridge-structured bottom reflects the characteristics of the female Y-zone, enhancing the wearing comfort. The 'Misty' series, which is 1.5cm longer than the existing NAREUN trunks, has a length similar to 4-part shorts, making it suitable as pajamas. It features trendy pastel tones such as Sky and Oatmeal. The new products are available on the official NAREUN website, Dadapick, and Olive Young online mall.

Meanwhile, the lifestyle homewear brand 'NAREUN' surpassed 400,000 cumulative sales of women's trunks since its launch in April last year.

This content was produced with the assistance of AI translation services.