Kia Sold a Total of 223,593 Units Last Month... 14.1% Decrease YoY

Impact of Semiconductor Supply Shortage... "We Will Adjust Production Schedules to Minimize Supply Delay Effects"

[Image source=Yonhap News]

[Asia Economy Reporter Ki-min Lee] Kia announced on the 1st that it sold a total of 223,593 units globally last month, including 35,801 units domestically and 187,792 units overseas, a 14.1% decrease compared to the same period last year.

Kia explained that due to the global semiconductor supply shortage, domestic and overseas sales decreased by 30.1% and 10.1%, respectively, compared to the same period last year.

By model, the Sportage was the best-selling vehicle in the global market with 28,517 units sold, followed by the Seltos with 23,918 units and the Rio (Pride) with 19,329 units.

Domestically last month, the best-selling vehicle was the Sportage (4,386 units), marking the top Kia sales for two consecutive months. Among recreational vehicles (RVs), the Sorento sold 3,820 units, the Carnival 3,437 units, and the EV6 2,654 units, totaling 19,219 units sold.

Passenger models sold a total of 12,969 units, including the K8 with 3,188 units, the Ray with 3,030 units, and the K3 with 2,130 units. Commercial models recorded total sales of 3,613 units, including 3,467 units of the Bongo III, combining buses and trucks.

Overseas, the Sportage became the best-selling model with 24,131 units sold, followed by the Seltos with 21,288 units and the Rio (Pride) with 19,329 units.

A Kia official stated, "Although management uncertainty continues this month due to semiconductor parts supply disruptions and the resurgence of COVID-19, we will minimize the impact of supply delays by adjusting production schedules to prioritize models that can be delivered quickly."

He added, "We will strengthen sales momentum by leading with recently launched competitive new vehicles such as the EV6, K8, and the 5th generation Sportage."

This content was produced with the assistance of AI translation services.