Centon Self Book Sterilizer 'Book Master'... Winner of Korea Premium Brand Award
[Asia Economy Reporter Kim Jonghwa] Centon (CEO Yoo Jung-yeon), a company specializing in book sterilizers, received the Korea Premium Brand Award at the '2021 9th Korea Brand Awards' hosted by the Korea Marketing Association for its 'Book Master.'
The Korea Brand Awards, hosted by the Korea Marketing Association, is a prestigious ceremony that evaluates individuals and companies contributing to national competitiveness enhancement through customer value-centered brand management activities.
Centon's book sterilizer, Book Master, was recognized for being the first and only book sterilizer in Korea proven to eliminate the COVID-19 virus.
Centon's book sterilizer, proven to remove 99.9% of the COVID-19 virus within 30 seconds (Korea University Medical Biosafety Center BSL-3), also demonstrated 99.9% sterilization effectiveness against three bacteria commonly found on books: Escherichia coli, Staphylococcus aureus, and Klebsiella pneumoniae.
Additionally, the patented 'book rotating plate,' which differentiates it from other companies, rotates books 360 degrees to sterilize and disinfect not only the book's surface but also between the pages evenly. It can be customized according to client needs and has received favorable reviews from judges for its maintenance and after-sales service system through a nationwide network of over 100 franchises.
The Centon Book Master comes in models for 3 and 5 books and has been supplied to over 100 universities nationwide, including Seoul National University, Yonsei University, and Korea University, as well as more than 200 public institutions and government offices such as the Constitutional Court and the National Assembly Library, and about 200 elementary, middle, and high schools nationwide.
Yoo Jung-yeon, CEO of Centon, said, "Awareness of book sterilizers is gradually improving but still not widespread. However, it is now becoming an essential product in libraries. We will lead efforts to improve awareness and promote the use of book sterilizers when lending or returning books."
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Centon is a subsidiary of Bullsone, Korea's largest automotive supplies company. In addition to book sterilizers, Centon is Korea's number one premium fragrance marketing specialist, providing total fragrance marketing solutions for cultural spaces such as luxury hotels' brand signature scents (CI scents), exhibitions, and performances over the past 20 years.
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