Baek Jong-won and 'Seupupa' Production Team, Will They Continue Their Success at Netflix?

'Back Spirit' Released on the 1st

Photo by Netflix

[Asia Economy Reporter Lee Isul] Can restaurateur Baek Jong-won and the production team of 'Street Food Fighter' continue their success on the online video streaming (OTT) platform Netflix?

On the 1st, Netflix will release the original series 'Baek Spirit.' In this program, Baek Jong-won meets various representatives from different fields in Korea, and each episode centers around a different Korean alcoholic beverage, sharing everything unknown about the drinks and stories about life.

Previously, Baek Jong-won led the popularity of mukbang and cookbang with simple recipes and warm storytelling through shows like 'My Little Television,' 'Home-cooked Baek Teacher,' and 'Street Food Fighter.' He reunites with the 'Street Food Fighter' production team through 'Baek Spirit.'

Baek Jong-won once said, “To me, alcohol is like water when eating. It is an auxiliary device to enjoy the meal more deliciously.” He, who is sincere about alcohol, is determined to share the stories he personally tasted and experienced in his own cheerful language.

'Baek Spirit' covers soju, beer, Makgeolli, and various traditional liquors that were previously unknown. Producer Park Heeyeon and the production team maintained a consistent overall tone of the program to richly capture the format of drinking different drinks with different guests each episode, while each episode was led and created by different PDs and writers working as teams. Through this process, each episode’s unique characteristics and intended messages were delivered in fresh and diverse ways.

Additionally, familiar music that cannot be left out of Korean drinking gatherings is added, giving viewers the experience of drinking right next to Baek Jong-won and his guests at the table. Producer Park Heeyeon, who directed the show, urged, “If you surrender your body and mind to the atmosphere of the drinking table, you will naturally become curious about the drink, want to have a glass, and find yourself deeply empathizing with the life stories flowing along with it.”

The guests are also star-studded. Singer Park Jaebum, Loco, actors Han Jimin, Lee Joon-gi, PD Na Young-seok, volleyball player Kim Yeon-koung, and actress Kim Hee-ae sit face-to-face with Baek Jong-won. During filming, the production team installed cameras in places as inconspicuous as possible to create a more real and comfortable atmosphere. In fact, it is said that Baek Jong-won and some guests even forgot they were being filmed.

Baek Jong-won said, “There were things to learn regardless of age, and listening to their life stories became a comfort to myself.”

This content was produced with the assistance of AI translation services.