Volleyball Emperor Kim Yeon-koung Becomes 'Curveball Chair' Model

Curble Chair brand model Kim Yeon-kyung.
[Photo by Ableu]

[Asia Economy Reporter Kim Jong-hwa] Manufacturing-based startup Ableu announced on the 1st that it has appointed volleyball queen Kim Yeon-kyung as the model for its 'Curble Chair'.

With this contract, player Kim Yeon-kyung will begin activities as the Curble Chair model starting in October, engaging in various marketing activities such as appearing in commercials, SNS content, and offline events.

Notably, this model contract includes overseas utilization along with domestic activities, drawing attention to Ableu's future moves toward global expansion.

Kim Yeon-kyung has played in leagues in Korea, Japan, Turkey, and China, achieving unprecedented records such as league championships and MVP selections in all four countries, as well as top scorer titles in three countries, earning recognition as a world-class top player. This year, she was evaluated as 'The One and Only' in the FIVB's roster 100 and led South Korea's women's volleyball team to the semifinals at the 2020 Tokyo Olympics.

An Ableu official stated, "We decided to work with Kim Yeon-kyung, who is recognized as a world-class top player, to expand the influence of Curble Chair not only domestically but also in overseas markets," adding, "We will carry out various activities with Kim Yeon-kyung to establish the chair as a global item beyond being a national chair."

This content was produced with the assistance of AI translation services.