Suwon City to Change CI After 22 Years

Suwon City Hall

[Asia Economy Reporter Lee Young-gyu] Suwon City in Gyeonggi Province is set to change its CI (representative symbol), which has been used for over 20 years, ahead of its promotion to a special city next year.

Suwon City announced that it will conduct an online survey on the "CI Design Improvement Direction" through the city hall website from the 30th of this month until the 12th of next month.

The CI currently used by Suwon City was created in 1999 based on the shape of Suwon Hwaseong, a regional symbol, and is praised for effectively conveying Suwon’s unique characteristics. However, it has also been criticized for its somewhat complex form, making it difficult to use across various media.

Accordingly, the city plans to promote a design improvement project by March next year to change the 22-year-old CI and incorporate opinions gathered through the citizen survey.

A city official stated, "We will improve the Suwon City CI design by reflecting the opinions of citizens and experts, and establish the status and urban identity as a special city," adding, "We ask many citizens to participate in the online survey and share their opinions."

This content was produced with the assistance of AI translation services.