"CJ Olive Young Launches 'Beautycycle Campaign' for Cosmetic Container Recycling"

Employees are introducing the 'Beauty Cycle Campaign' at the CJ Olive Young Myeongdong flagship store.

[Asia Economy Reporter Yuri Kim] CJ Olive Young announced on the 30th that from next month 1st to December 31st, it will carry out the 'Beauty-Cycle Campaign' to collect and recycle empty cosmetic containers at major stores nationwide.

The 'Beauty-Cycle Campaign' is a customer participation campaign that utilizes used cosmetic containers as new resources. Since 90% of cosmetic containers are difficult to recycle through general separate disposal, collection boxes will be installed at easily accessible Olive Young stores to increase the collection rate of empty containers and encourage recycling practices.

Olive Young is partnering with the recycling consulting company 'TerraCycle' to collect empty containers at flagship stores in Myeongdong and Gangnam, as well as 27 town stores (regional representative stores) until December 31st. To encourage customer participation in the campaign, empty cosmetic containers not sold at Olive Young can also be disposed of.

Used cosmetic containers should be washed clean and dried, then brought to the nearest Olive Young town or flagship store and placed in the collection box. Empty containers made of plastic from skincare, haircare, body care, and cleansing products can all be disposed of.

Through this 'Beauty-Cycle Campaign,' Olive Young aims to establish a system that can utilize plastic cosmetic containers as new resources, while providing customers with the joy of practicing environmental protection in their daily lives. Customers participating in the campaign will be given a 10% discount coupon that can be used immediately as a token of appreciation for their participation in environmental protection.

This campaign is also supported by 18 brands selected for 'Olive Young Clean Beauty' who share the vision of building a resource circulation system. These brands include Round Around, Enough Project, Round Lab, Abib, Makeprem, The Lab by Blanc Doux, Toriden, Beplain, Rovectin, Aromatica, Dr. Bronner's, Pleef, Hygge, Ondo, Our Vegan, Suiskin, Daliph, and Labo H.

Olive Young continues its eco-friendly management by implementing the 'Olive Young Clean Beauty' campaign that considers cosmetic ingredients, environment, and ethical consumption, as well as introducing smart receipts and eco-friendly shopping bags that are easy to recycle. In October last year, it was named the top group in the '2020 UN Sustainable Development Goals Business Index (SDGBI)'.

This content was produced with the assistance of AI translation services.