Dongseo Food Maxim Supreme Gold, Confident in Rich Coffee Flavor and Aroma

[Asia Economy Reporter Lim Hye-seon] Coffee specialty company Dongseo Foods has launched a new brand coffee mix product, ‘Maxim Supreme Gold,’ to capture consumers.

The Maxim Supreme Gold coffee mix is a product that harmoniously blends the rich and intense taste and aroma of coffee with the smooth flavor of latte cream. Maxim Supreme Gold, which means ‘the best’ and ‘rich,’ is a premium coffee mix that goes beyond the taste and aroma of existing coffee mixes, allowing consumers to easily enjoy rich and intense coffee along with smooth sweetness.

According to recent consumer survey results, consumers prefer a rich coffee taste and aroma combined with a sweet and creamy flavor. Reflecting these consumer preferences, this new product directly selects coffee beans that pair well with milk and uses differentiated roasting methods according to the characteristics of the beans to enhance the coffee strength and flavor compared to existing coffee mixes, delivering a deep coffee taste. Additionally, it contains latte cream with milk, allowing for a smoother and sweeter taste. The product packaging emphasizes the rich coffee taste, smooth texture, and the rich yet sweet flavor of latte cream by expressing various warm and bright tones in curves.

Dongseo Foods has selected actor Park Seo-joon as the advertising model for Maxim Supreme Gold and has released a new TV commercial.

Meanwhile, since launching the mega-hit product ‘Maxim Mocha Gold’ in 1989, Dongseo Foods has maintained an unshakable No. 1 position in the domestic coffee mix market by reflecting rapidly changing trends and introducing various products over the past 30 years. With the release of the new product ‘Maxim Supreme Gold,’ the company is expanding consumer choices alongside products such as ‘Maxim Mocha Gold,’ ‘Maxim White Gold,’ ‘Maxim Mocha Gold Light,’ and ‘Maxim Mocha Gold Simple Latte.’ [End]

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