Department Stores to Start Autumn Sale on the 1st of Next Month... "Themed Discount Benefits" (Comprehensive)

Galleria Luxury Hall.

[Asia Economy Reporter Kim Yuri] Domestic department stores will simultaneously launch their autumn regular sales on the 1st of next month. The industry expects consumer sentiment, which has been in a long slump, to recover as the COVID-19 vaccination rate rapidly increases, and has prepared various discount events and differentiated promotions.

Lotte Department Store will hold its autumn regular sale from the 1st to the 17th of next month. Lotte Department Store has prepared an event to give away Lotte mobile gift certificates worth up to 20,000 KRW to 10,000 people daily. Starting at 10 a.m. every day, the first 10,000 customers who purchase over 100,000 KRW through the Lotte Department Store application (app) will receive a '10% Thank You Coupon' worth 10,000 KRW in Lotte mobile gift certificates, and customers who participate in this event will receive an additional 10,000 KRW Lotte mobile gift certificate once more after the sale period.

Considering that every Monday during the sale period is a substitute holiday, a 'Substitute Monday Coupon' relay event offering new benefits every Monday has also been prepared. From the 1st to the 4th, there will be a 10% cosmetic thank-you event; from the 4th to the 10th, a 15% thank-you event for 'Golf, Outdoor, Sports'; and from the 11th to the 17th, a 10% discount on 'Fashion' product categories. From the 11th to the 17th, coupons allowing participation in a 10% thank-you event at restaurants and food halls will be given to the first 50,000 customers who have received the COVID-19 vaccine.

Various product events will also be showcased during the autumn regular sale. Sales of 10-30% will be held across all product categories including women's and men's fashion, accessories, and living, depending on the participating brands, and clearance items will be sold at discounts up to 80%. From the 1st to the 4th of next month, a 'Luxury Cosmetic Fair' featuring 13 famous brands such as 'Sulwhasoo', 'Est?e Lauder', and 'Sisley' will be held, offering up to 25% purchase benefits. The 'Est?e Lauder large-capacity Advanced Night Repair set', available only during the sale period, will be exclusively offered by Lotte Department Store. Purchasing this product will include an additional 30ml genuine product as a gift.

In line with the autumn season, which is popular for outdoor activities, events related to 'Outdoor' and 'Golf' such as the 'Outdoor Autumn Fashion Exhibition', 'Superior Golf Exhibition', and 'Black Yak Grand Prix' have been prepared. At the main store event, clearance items from famous outdoor brands like 'K2', 'Eider', and 'Kolon Sport' will be sold at discounts up to 80%, and padded jackets priced under 100,000 KRW will also be introduced.

Shinsegae Department Store will transform into Italy starting October. Shinsegae has prepared an event themed 'Italy We Didn't Know' for the autumn regular sale from the 1st to the 17th of next month. The Gangnam branch, in collaboration with the Italian Trade Agency (ITA), will gather over 40 Italian representative brands and more than 400 products related to gourmet food and fashion from the 1st to the 14th.

During the event period, the 'High Street Italy' pop-up at the fountain plaza on the Gangnam branch's Pami? Street will showcase Italian brands, culture, and lifestyle. High Street Italy is a permanent promotional center operated by the Italian Trade Agency and is currently the only one operating worldwide in Garosu-gil, Sinsa-dong, Seoul. It gathers various Italian ingredients, fashion, and lifestyle items in one place, including Casarinadi lemon olive oil and Piquadro Black Square backpacks.

At the main store's basement level 1 event hall, Italian ingredients that can be easily enjoyed at home will be sold from the 1st to the 7th of next month. Items such as gourmet Prosciutto di Parma cheese, organic olive oil, and seafood rose spaghetti will be offered at discounted prices. From the 4th to the 14th, all products from the Italian fitness brand Technogym will be offered at a 15% discount at the first-floor atrium. The Italian lifestyle brand Seletti will also offer a 10% discount on all products during the event period.

At Shinsegae Gallery locations in Gangnam, the main store, Daegu, and Gwangju, a free photo exhibition titled 'SCENES FROM ITALY' featuring works by photographers from the world-renowned 'Magnum' group has been prepared. At the cultural halls in Daegu, Centum, Gyeonggi, and Uijeongbu branches, video presentations of the Uffizi Gallery's collection from Florence, which holds the largest number of artworks in the world, will be shown.

Hyundai Department Store will also hold its autumn regular sale from the 1st to the 17th of next month at 16 stores nationwide, including the Apgujeong main store. Over 300 brands in fashion, accessories, sports, and cosmetics will participate, offering 10-30% discounts on new autumn season products compared to their initial sale prices.

During this sale period, Hyundai Department Store will strengthen promotions targeting the MZ generation (Millennials + Gen Z), who have recently emerged as a major consumer group in department stores, in addition to existing customers. For beauty and fashion product purchases, which have a high purchase ratio among the MZ generation, gift certificates worth 7-10% of the purchase amount will be given, expanding benefits beyond the existing 5% gift certificate issuance rate.

From the 1st to the 4th of next month, customers who purchase over 150,000 KRW at more than 30 beauty brands including Yves Saint Laurent, Lanc?me, and Biotherm using a Hyundai Department Store card will receive gift certificates worth 7% of their purchase amount. From the 15th to the 17th, customers who purchase over 600,000 KRW at more than 400 clothing brands including Barbour, MSGM, and PXG using a Hyundai Department Store card will receive gift certificates worth up to 10% of their purchase amount.

From the 15th, customers who purchase over 200,000 KRW at 16 stores including the Apgujeong main store will receive a limited quantity of 'Heundi Heart Dolls' designed using Hyundai Department Store's mascot Heundi.

Galleria Department Store will offer shopping benefits both online and offline during the autumn sale period from the 1st to the 17th of next month through product events and pop-up stores. The online mall's 'Autumn Sale Special Exhibition' features 89 brands offering discounts up to 70%. There are also 'Nike Regular Sale' with discounts up to 44% on spring and summer products, and 'Young Casual Autumn Sale Special Exhibition' featuring brands like On&On and List.

At the outdoor plaza of Galleria Luxury Hall East in Apgujeong-dong, a pop-up store for the French royal jewelry brand 'Chaumet' will run until the 20th of next month. This pop-up showcases various high-jewelry pieces under the theme 'Master of Light.' At the Gourmet 494 food hall, pop-ups from macaron specialty store 'Onnidang', Hannam-dong dessert cafe 'Surgi', and baguette sandwich famous 'Ousblanc' will be featured.

At Galleria Gwanggyo, various brands across categories such as Ermanno Scervino (30%), Adidas (10-40%), and Magic Edition (30%) will participate in the sale, offering some popular items at discounted prices. Premium padded jacket pop-ups, Natuzzi anniversary special exhibitions, and Comfpro promotions with up to 30% discounts will also be held.

At Daejeon Timeworld, the global fashion brand 'COS' will hold a sale event with discounts up to 50% until the 7th of next month. Men's brands such as Cambridge Members, T.I. For Men, and Franco Ferraro will offer 20-30% discounts, and underwear brands including Armani Underwear, Codes Underwear, and Wonderbra will offer discounts up to 30%.

This content was produced with the assistance of AI translation services.