KT Changes Design of 1,000 Electric Vehicles for Business Use
[Asia Economy Reporter Seulgina Cho] KT announced on the 28th that it has completely changed the exterior wrapping of 1,000 company electric vehicles with a design emphasizing the identity of 'DIGICO (Digital Platform Company)'.
This design change applies the winning work from the 'Car Wrapping Design Contest' held in July, selecting the piece that best embodies KT's DIGICO identity.
KT is conducting a 'Paparazzi Event' where participants who take photos of KT company electric vehicles wrapped in the DIGICO design and share them on their Instagram accounts with hashtags will be entered into a draw to win prizes such as an AI hotel accommodation voucher (1 winner) and AI robot restaurant meal vouchers (4 winners). Entries are accepted until the 10th of next month, and winners will be announced on October 15.
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Shin Hoonju, Executive Director of KT's Future Value Promotion Office Corporate Image Enhancement P-TF, said, "The contest was held to provide opportunities to emerging designers and students interested in design," adding, "We want to embody the meaning of DIGICO that KT pursues in the wrapping design of company electric vehicles and create DIGICO together with our customers."
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