GS Shop Launches Fresh Food Curation Service 'Sinsun Yeonguso'

GS Shop officially launches the fresh food curation service 'Sinsun Lab'.

[Asia Economy Reporter Lim Chun-han] GS Shop announced on the 28th that it will officially launch its fresh food curation service, 'Sinsun Yeonguso' (Fresh Lab).

According to GS Shop, from the 1st of last month to the 22nd of this month, the average sales of 35 domestically produced agricultural, livestock, and marine products introduced through Sinsun Yeonguso were about 11 times higher than the average sales of the same types of regular fresh foods. The top-selling product in Sinsun Yeonguso, 'Sinansan Saengsaeu' (Sinan Mountain Fresh Shrimp), recorded sales more than 40 times higher than the average sales of regular fresh shrimp.

The agricultural, livestock, and marine products in Sinsun Yeonguso undergo a primary verification process where GS Shop's MDs visit production sites nationwide to check the cultivation environment, product quality, and taste. Subsequently, reflecting the service characteristic of direct delivery from production sites, a final verification procedure is conducted by ordering to different regions and comparing the quality maintenance during delivery. This verification process is recorded on video and later used as video curation content for customers purchasing Sinsun Yeonguso products.

Policies supporting the production sites that are finally listed in Sinsun Yeonguso are also being promoted in various ways. The products are exposed as main items on GS Shop's online comprehensive mall and provided with sales opportunities through the mobile-exclusive live commerce 'Shoppy Live.' Additionally, GS Shop plans to support the establishment of a fast delivery system for Sinsun Yeonguso products, such as same-day delivery, by collaborating with professional delivery companies.

A GS Shop official said, "We expect Sinsun Yeonguso to be an important opportunity to turn the quality maintenance of fresh foods, which was perceived as a limitation of online malls, into its greatest strength," adding, "While building strong trust with customers, we plan to continuously develop it as a core differentiated service where domestic production sites and GS Shop can both win."

This content was produced with the assistance of AI translation services.