BAT Rothmans Launches 'Glo Pro Slim' First in the World in Korea

Eunji Kim, CEO of BAT Rothmans, is presenting the new heated tobacco product "glo pro slim" at the "glo pro slim Launch Media Briefing" on the 27th.

[Asia Economy Reporter Seungjin Lee] BAT Rothmans officially launched the world's first heated tobacco new product, 'glo pro slim,' in the Korean market through the 'glo pro slim launch media briefing' held online on the 27th.

BAT Rothmans, which began full-scale business operations this month, is introducing glo pro slim for the first time, the latest heated tobacco device from BAT following the glo pro released early last year.

Kim Eunji, CEO of BAT Rothmans, said at the briefing, "We will lead market transformation and make a leap forward through product innovation and portfolio expansion in the heated tobacco sector, which has emerged as a key market trend. Starting with presenting glo pro slim to Korean consumers as the world's first, we will continue to launch various 'harm reduction products' aligned with 'a better tomorrow' and sustain ESG (environment, social, governance) investments."

Glo pro slim features a significantly improved design and convenience based on a slim exterior. In particular, it focuses on portability and ease of use with a lightweight of 74g and a 'round edge' that fits comfortably in the hand. It is equipped with a color LED indicator that intuitively shows the device's charging status and usage mode. The device comes in four colors: black, navy, yellow, and white.

Glo pro slim uses 'surround heating' technology that wraps the Neostick 360 degrees, uniformly heating the stick up to a maximum of 280 degrees without burning it. Additionally, it includes the 'dual mode' function from glo pro, enabling high-temperature rapid heating.

To coincide with the launch of glo pro slim, BAT Rothmans is releasing the new product 'Neo Ice Tropic Double Capsule,' the first in Korea to apply two capsules to a heated tobacco stick. 'Neo Ice Tropic Double Capsule' allows users to burst both a menthol capsule and a sweet-flavored capsule. With the new glo-exclusive stick release, a total of nine Neo products will be available for selection according to preference.

This content was produced with the assistance of AI translation services.