Samsung Electronics Launches Bespoke AirDresser in US and Europe... Expands Globally

Presented in 6 Colors and 2 Capacities
Sales Expansion Planned Worldwide by Year-End

Samsung Electronics plans to launch the Bespoke AirDresser in the global market, starting with the United States and Europe.
[Photo by Samsung Electronics]

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics has launched the Bespoke AirDresser, a clothing care device applying the customized home appliance concept 'Bespoke,' in the United States and Europe, targeting the global market.

According to industry sources on the 26th, Samsung Electronics recently officially released the Bespoke AirDresser in the US and Europe and plans to expand its availability to countries worldwide by the end of the year.

The Bespoke AirDresser is the latest addition to Samsung Electronics' Bespoke appliance lineup. It was introduced as a new product in Korea last February. It features differentiated artificial intelligence (AI) technology to provide convenient and delicate clothing care.

Notably, it includes a humidity sensor that detects moisture in clothes, enabling drying and wrinkle removal simultaneously. Samsung Electronics explained that if you want to quickly dry a single shirt, using the 'One Shirt' course allows drying in just 39 minutes.

The sterilization function has also been enhanced. According to Samsung Electronics, selecting the 'Sterilization Option' in the 'Daily Care Course' can remove 99.9% of viruses such as influenza, adenovirus, herpes, and harmful bacteria like Staphylococcus aureus and Escherichia coli.

Additionally, the sterilization option can be added to courses for clothes and accessories requiring higher hygiene, such as baby clothes, dolls, and daily school uniforms. It also features an 'Internal Sterilization' function that sterilizes the inside of the AirDresser at high temperatures to hygienically manage the product.

In the global market, six panel colors will be available: Crystal Mirror, Glam White, Glam Pink, Satin Beige, Kota White, and Kota Charcoal. The Glam Navy and Satin Sky Blue colors offered domestically will not be included. The product will be sold in two sizes: 18 inches for the standard (3-piece) model and 24 inches for the large capacity (5-piece) model.

Yang Hye-soon, Executive Director of Samsung Electronics' Home Appliance Business Division, emphasized, "Samsung Electronics provides a good way to remove harmful substances and keep clothes fresh by utilizing the Bespoke AirDresser for consumers who prioritize health and hygiene."

This content was produced with the assistance of AI translation services.