Coway 'Noble Air Purifier' Wins IDEA Award... Design Grand Slam

Creating a Sophisticated Atmosphere with a Straight-Edged Square Tower Exterior

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEOs Lee Hae-seon and Seo Jang-won) announced on the 23rd that its Noble air purifier series (AP-2021A, AP-3021D, AP-1521B) has achieved a "grand slam" by winning awards at all three of the world's major design awards.

The Coway Noble air purifier won a bronze award at the U.S. 'IDEA 2021'. In addition to the Noble air purifier, Coway's interior air purifier was also selected as a finalist.

IDEA is the world's most prestigious design award hosted by the Industrial Designers Society of America (IDSA) and is regarded as the Academy Awards of the design world. Along with Germany's iF and Red Dot, it is considered one of the world's top three design awards.

The Noble air purifier, which has previously won design awards at this year's iF Design Award and Red Dot Design Award, has now been recognized as a product that has won all three of the world's major design awards with this IDEA bronze award.

Coway put great effort into the product design to ensure that the Noble air purifier naturally harmonizes within spaces while enhancing elegance and value. The design, inspired by architecture, features a simple straight-lined square tower exterior that creates a sophisticated atmosphere. The 4D three-dimensional purification system, which emits clean air in all directions 360 degrees, was also highly praised for being realized through design.

Song Hyun-joo, head of Coway's Product Center, said, "Coway recognizes design as one of the core values that delivers inspiration to customers and is actively pursuing design management. We plan to continuously introduce innovative designs to further enhance Coway's brand value."

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