Samsung Electronics Wins 48 Awards at IDEA 2021 Including Bespoke Cube Air and Neo QLED

Major award-winning works of Samsung Electronics at the international design competition 'IDEA 2021'. (Photo by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced on the 22nd that it received a total of 48 awards at the prestigious international design competition 'IDEA 2021,' including 7 silver awards, 3 bronze awards, and 38 finalists.

Organized by the Industrial Designers Society of America (IDSA) since 1980, IDEA evaluates design innovation, user experience, and social contribution to select this year’s winners across 20 categories such as △Home △Consumer Technology △Digital Interaction △Design Strategy.

The air purifier 'Bespoke Cube Air,' which won a silver award, maintains the Wind-Free Cube design while applying a replaceable front panel according to consumer preferences. The wireless vacuum cleaner 'Bespoke Slim' was designed with a simple aesthetic. Additionally, the 'Neo QLED 8K' features an infinity screen and an ultra-slim design.

Also awarded silver were the cooking experience solution 'SmartThings Cooking,' the research project on product form preferences by country called 'Design Frame,' and concept designs related to future smartphones and robots. Bronze awards went to the premium home projector 'The Premiere,' the frame-type TV 'The Frame,' and the 'Bespoke 4-Door Flex Refrigerator.'

Lee Don-tae, Vice President and Head of Samsung Electronics Design Management Center, said, "It is becoming increasingly important to continuously observe customers’ changing lives after the pandemic and provide meaningful experiences. We will implement designs that resonate with customers to offer experiences optimized for individual lifestyles and preferences."

Meanwhile, IDSA will hold the international design conference (IDC) online from the 22nd to 23rd following the awards ceremony on the 21st (local time). Vice President Lee will attend as the keynote speaker at this event and deliver a presentation on the theme 'Design for a Better Tomorrow.'

This content was produced with the assistance of AI translation services.