Finda's First TV Commercial Goes Viral: "Ran 662km for Quality"

'Cumulative 3.2 Million Views for the "Youth" Episode... Follow-up Videos Including the "Office Worker" Episode Released
Traveled 662 km Nationwide for Commercial Filming... Total Filming Time 50 Hours 30 Minutes'

Fintech startup Finda released its first TV commercial, "Youth," on the 1st of this month. Subsequently, follow-up videos "Office Worker" and "Friend" were also unveiled.
[Photo by Finda]

[Asia Economy Reporter Junhyung Lee] Fintech startup Finda's first TV commercial has surpassed 3 million cumulative views within two weeks of its release.

According to Finda on the 21st, the cumulative YouTube views of the company's first TV commercial "Youth," launched on the 1st of this month, have reached approximately 3.2 million. Previously, the commercial recorded 1.86 million cumulative views just one week after its release.

The company's efforts to create a quality advertisement are one of the reasons behind this success. This TV commercial was filmed nationwide, including Seoul, Paju in Gyeonggi Province, and Gokseong in Jeollanam-do. According to Finda, the company's advertising production team traveled a total distance of 662 km to find locations that matched the storyboard well. The total filming time amounted to 50 hours and 30 minutes. A Finda representative said, "Since this was our first campaign to introduce the company to the public, we aimed to produce it with the highest quality."

Finda has also released follow-up videos titled "Office Worker" and "Friend." The follow-up videos maintain the story structure of the initially released "Youth" commercial. However, the company explained that by setting the main characters as various figures such as university students and office workers, they created a broader sense of empathy.

To celebrate the release of the follow-up videos and the renewal of the official YouTube channel, Finda is holding an event until the 30th of this month. Participants can enter by subscribing to Finda's YouTube channel and posting comments on the videos. Finda will give away prizes such as AirPods Pro and coffee coupons through a lottery. The company plans to announce the winners next month.

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