The First Step in Collaboration with Startups for Customer-Centric Digital Transformation

The scene of the 'Digilog Branch-Startup Meetup' event held on the 15th at Shinhan Bank Digilog Branch Seosomun located in Jung-gu, Seoul

The scene of the 'Digilog Branch-Startup Meetup' event held on the 15th at Shinhan Bank Digilog Branch Seosomun located in Jung-gu, Seoul

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[Asia Economy Reporter Park Sun-mi] Shinhan Bank announced on the 16th that it will start collaboration for customer-centric digital innovation by inviting alumni companies of Shinhan Futures Lab to the future financial space ‘Digi-Log Branch Seosomun.’


The Digi-Log Branch is a future financial space testbed prepared by Shinhan Bank to realize customer-centric digital services by combining the latest digital technology with warm emotions for customers.


At the event held the previous day, startups from various fields participated, including AI virtual content provider ‘Zynapse,’ shared space operator ‘Grape,’ and metaverse specialist ‘FitFunds.’ They listened to introductions about the concept and operation plans of the Digi-Log Branch, directly experienced its various consultation and experience spaces, and shared their opinions.


Starting with this event, Shinhan Bank plans to operate the Digi-Log Branch as a point of contact with startups to discover and test various digital innovation tasks. At the same time, it will link with ‘Shinhan Xpace,’ an open research and development (R&D), financial education, and collaboration communication space located in Myeongdong, Seoul, allowing startups that want to collaborate to freely communicate with bank officials.



A Shinhan Bank official said, “We will continue to strengthen collaboration with startups to provide customers with enjoyable and innovative financial experiences at the Digi-Log Branch, where digital and human touch are combined.”


This content was produced with the assistance of AI translation services.

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