Samsung's 'The Frame' Allows Mona Lisa Viewing... Partnership Established with Louvre

[Asia Economy Reporter Suyeon Woo] Samsung Electronics partnered with the Louvre Museum in France and showcased representative works from the Louvre through the lifestyle TV 'The Frame' on the 16th.

With this collaboration, Samsung Electronics has added major works from world-renowned museums, including the Prado in Spain and the Hermitage in Russia, to The Frame, now including the Louvre.

The Frame users can enjoy 40 representative works in the Art Store, featuring masterpieces such as Leonardo da Vinci's Mona Lisa and Eug?ne Delacroix's Liberty Leading the People, as well as iconic images of the museum's architecture and surroundings, including the Louvre Pyramid and the Tuileries Garden.

The Art Store, an exclusive platform for The Frame, offers approximately 1,500 works by over 600 artists from 42 countries worldwide.

A Samsung Electronics model is introducing the Louvre's iconic artwork, the Mona Lisa, through the 85-inch 'The Frame' at the Samsung Premium Store Galleria Gwanggyo branch. Photo by Samsung Electronics

The Frame can be used like a picture frame by displaying artworks or photos on the screen when not watching TV, and its 4K QLED picture quality combined with an ambient light sensor adjusts colors according to surrounding brightness, allowing for a more vivid viewing experience.

Notably, the 2021 model of The Frame is nearly half as slim as its predecessor, with a thickness of 24.9mm, and features various colored frame-style bezels that enhance harmony with the space. Consumers can choose according to their preference from flat bezels in white, teak, and brown, or angular chamfer bezels in white and brick red.

In July this year, reflecting the trend for larger sizes, an 85-inch model was newly added, expanding consumer choices from 32 inches to 85 inches.

Hansang-suk, Executive Vice President of Samsung Electronics Visual Display Business, said, "The Frame serves as a gateway to appreciate the world's finest artworks beyond a simple content platform through the Art Store function," adding, "We will continue to offer differentiated experiences unique to The Frame through collaborations with various art professionals."

This content was produced with the assistance of AI translation services.