Toss Securities Opens 'Chuseok Stock Department Store' for Holiday Gifts

[Asia Economy Reporter Minji Lee] Toss Securities announced on the 15th that it will open a stock department store composed of a ‘Chuseok Stock Gift Set’.

Toss Securities planned this stock department store so that people can express their feelings to family and friends with ‘stock gifts’ during these times when it is difficult for families to gather due to social distancing. It can be accessed through a related banner on the Toss Securities MTS home screen. The department store features companies handling brands popular as Chuseok gifts and will operate until the 22nd.

The stock department store consists of three floors: Food Hall, Living Hall, and Culture Center, introducing products in nine categories popular as holiday gifts, including health supplements, cosmetics, and movie theaters. When selecting a product to gift, information about the related company is provided, and stocks can be purchased. After purchasing stocks, the stock deposit can be confirmed through a Toss Securities notification two days later, and then gifted to acquaintances. This is a holiday-customized version of Toss Securities’ existing ‘Stock Gifting’ service.

Toss Securities’ ‘Stock Gifting’ service allows users to gift stocks they own to others. Since its launch in July, about 13,000 transactions were made within a week, and as of the end of August, the number of uses reached about 40,000. Even without knowing the recipient’s account information, stocks can be easily gifted using only their name and phone number, leading to steady usage.

This ‘Chuseok Stock Gift Set’ was created using Toss Securities’ unique ‘brand search function’ and its own industry classification, TICS (Toss Investment Category Standard). In addition to the stocks introduced in the gift set, users can enter the product or brand name they want to gift in the search bar to check related company information.

A Toss Securities official said, “These days, with increasing interest in stock investment mainly among the MZ generation, ‘stock gifts’ will be a special item to convey feelings,” adding, “We hope that a new investment culture can be created through the experience of gifting stocks.”

This content was produced with the assistance of AI translation services.