WYSIWYG Signs MOU with LG Affiliate Ad Agency ‘HS Ad’... “Establishing Cutting-Edge Exhibition Platform for Home Appliances”

[Asia Economy Reporter Hyunseok Yoo] Wysiwyg Studio (Wysiwyg) announced on the 15th that it has signed a Memorandum of Understanding (MOU) with LG-affiliated advertising company ‘HS Ad’ for hybrid exhibition business and metaverse platform construction.

This MOU mainly focuses on ▲sharing of technologies, business strategies, and experiences held by both companies ▲joint promotion of hybrid exhibition business ▲cooperation for future business promotion including metaverse platform construction.

In response to the growing online exhibition and advertising market due to the COVID-19 pandemic, both companies plan to jointly build a hybrid exhibition platform combining online and offline, and showcase cutting-edge hybrid exhibition technology and content at global home appliance exhibitions.

Wysiwyg has established itself as a top-tier company in the CG/VFX (visual effects) based video solution field by being the first in Korea to pass Disney’s full-process audit. Through active investment, it has secured top-level infrastructure in immersive content fields such as augmented reality (AR), virtual reality (VR), and extended reality (XR). At Korea’s first XR permanent studio, ‘Gimpo XR Stage,’ it recently demonstrated its technological prowess by successfully producing an untact XR concert for a top-tier hip-hop label.

Additionally, it has built partnerships with companies possessing core metaverse technologies such as ‘Com2uS’ and ‘SeersLab.’

A Wysiwyg official stated, “Through this MOU, Wysiwyg plans to jointly promote the hybrid exhibition business with HS Ad and demonstrate metaverse technology. We also plan to maximize profitability through building metaverse business models and pursue metaverse business models linked with e-commerce.”

HS Ad, an LG-affiliated advertising company, is a comprehensive advertising agency proven by winning numerous prestigious overseas exhibition design awards and event agency capabilities. It has been recognized for outstanding creativity through campaigns such as the Korea Tourism Organization’s ‘Feel the Rhythm of Korea,’ Baedal Minjok, and SSG.COM’s ‘Sseuk’ campaign.

HS Ad plans to digitally transform (DX) content production and exhibition experience solutions, which were previously conducted in offline brand experience spaces including the world’s four major home appliance fairs, starting this year, and is accelerating the development of digital convergence content connecting online and offline.

This content was produced with the assistance of AI translation services.