Kiturami, 2022 3rd Generation Carbon Mat Ondol CF Airing

Photo of the 2022 model 3rd generation Carbon Mat Ondol CF airing. [Photo by Gwittrami]

[Asia Economy Reporter Kim Jong-hwa] Kiturami Co., Ltd. announced that it will start a CF campaign with actor Ji Jin-hee, the exclusive model of Kiturami Boiler, to promote the '2022 3rd Generation Carbon Mat Ondol,' a new concept heating mat that has dramatically improved the drawbacks of hot water mats.

This advertisement focuses on intuitively conveying to consumers the differentiated strengths of the '3rd Generation Carbon Mat Ondol,' which Kiturami first introduced in the boiler industry.

The CF video, which begins by raising curiosity with the question, "Do you know Kiturami Carbon Mat?", captures in just 15 seconds that it eliminates the electromagnetic wave risks of existing electric mats, solves leakage and washing issues of hot water mats, and reduces electricity bills by more than 70% compared to conventional hot water mats.

Following this, the video re-emphasizes the product identity as a 3rd generation carbon mat beyond hot water mats and unveils the newly launched 2022 3rd Generation Carbon Mat Ondol. This advertisement featuring actor Ji Jin-hee will be aired on YouTube, cable TV, and terrestrial broadcasting.

The Kiturami 2022 3rd Generation Carbon Mat Ondol revealed through the CF video applies 'Aramid Carbon Heating Wire,' made by coating advanced aramid fiber with excellent rigidity and heat resistance with a double special coating, ensuring that the heating wire does not break even when the mat is repeatedly folded and unfolded, and is safe from fire hazards.

The smart temperature controller is an all-in-one adapter type, which offers neat wiring compared to the existing separate type products and eliminates inconveniences such as adapter cable disconnection.

A Kiturami Boiler official said, "The 2022 3rd Generation Carbon Mat Ondol is a next-generation heating mat that solves all issues of existing electric mats' electromagnetic waves, hot water mats' leakage and bacteria, and existing carbon mats' wire breakage and heating wire detachment," adding, "It is thin and light, has low electricity costs, uses premium Tencel fabric to provide a luxurious touch, and is washable with water, offering various advantages that are expected to rapidly replace hot water mats in the future."

This content was produced with the assistance of AI translation services.