Lee Jae-myung Camp Planning Team Launches "Will Propose Strategies and Policies Aligned with Citizens' Perspectives, Not Established Politicians"

[Asia Economy Reporter Koo Chae-eun] A planning team directly under the candidate has been launched to devise the election strategy for Lee Jae-myung, the leading presidential candidate from the ruling party and Governor of Gyeonggi Province.

Centered around Lee Geun-hyung, former chairman of the Democratic Party's Strategic Planning Committee, lawmakers Park Seong-jun and Kang Seon-woo have taken the forefront. Going forward, the planning team will be responsible for overall election strategy and campaign planning for the candidate.

Lee Jae-myung's open camp announced on the 14th, "The day before, we launched the candidate-direct planning team under the Lee Jae-myung primary countermeasures committee and awarded appointment letters to 10 planning committee members."

Lee, who serves as the head of the planning team, previously worked as the public opinion secretary in the Presidential Secretariat during the Participatory Government. During the 19th presidential election, he was the deputy head of the strategy headquarters in Moon Jae-in's campaign. Since 2019, he has served as chairman of the Democratic Party's Strategic Planning Committee and vice president of the Democratic Research Institute, and during the 21st general election, he was active in the general election planning team, earning a reputation as a 'planning expert' within the ruling party. Lawmaker Kang, who serves as deputy head, specializes in international relations networks and communication, while Lawmaker Park has expertise in public communication, having long engaged with the public.

Among the planning committee members are Kim Na-yeon (a 20-something bank employee) and Lee Seung-hyun (a university student majoring in software), representing the MZ generation, and Kim Hyun-ji (a doctor at Seoul National University Hospital). The expert group includes Professor Kim Geum-ju from Baekseok University's Department of Design, Professor Kim Sang-tae from Sungkyunkwan University, and Professor Yoon Dae-sik from Hankuk University of Foreign Studies. Additionally, singer Ria, lawyers Lee Hye-jung and Kim Ki-young participated, with Kim Byung-do, director of the Autonomous Regulations Research Institute at the Korea Institute of Industrial Technology, overseeing practical affairs.

Lee explained the background of the planning team’s composition, saying, "We formed the planning committee based on criteria of gender equality, the MZ generation, expertise, and diversity." They broke away from the traditionally male-centered political culture by balancing the gender ratio between men and women and included three members of the MZ generation to reflect their perspectives.

The planning team will propose political and policy strategies to the candidate by reflecting diverse opinions from various sectors optimized for social change from the perspective of ordinary citizens rather than established politicians. It will also plan campaigns to communicate the candidate’s values and vision to the public.

This content was produced with the assistance of AI translation services.