Mom's Touch Accelerates Entry into the U.S. Market

Photo by Mom's Touch

[Asia Economy Reporter Moon Hyewon]Mom's Touch announced on the 14th that it has successfully established itself in the U.S. market.

Mom's Touch has been operating test stores in the U.S. since 2017 through direct entry, and signed an MF contract with a local partner to open its first store, Gardena in California, on June 30 this year.

The first MF store, opened at Gardena Plaza Mall on the outskirts of downtown LA, is 1,500 square feet (42 pyeong) with 25 seats. Sales in July reached $120,000 (approximately 130 million KRW), and last month recorded $150,000 (approximately 170 million KRW). Recently, it has been featured as a popular chicken restaurant in local well-known media such as the LA Times and Eater LA.

Based on the successful business experience of the first MF store, Mom's Touch plans to open a second MF store in a drive-thru (DT) format in the Long Beach area within this year, and aims to open 100 stores across the U.S. by 2025.

In addition to the U.S. market, Mom's Touch has entered Singapore with the existing MF format and currently operates three stores there.

Going forward, the company plans to accelerate its overseas market expansion focusing on Southeast Asian markets such as Thailand, Vietnam, Indonesia, and the Philippines, where there is high interest in Korean food culture.

This content was produced with the assistance of AI translation services.