CU Opens 'Zepeto 2nd Store', a Metaverse Convenience Store

On the 14th, CU opened its second metaverse convenience store, 'Zepeto 2nd Branch.'

[Asia Economy Reporter Lim Chunhan] CU announced on the 14th that its world’s first metaverse official affiliated convenience store, ‘CU Zepeto Hangang Branch,’ has gained great popularity, leading to the opening of its second store, ‘CU Zepeto Classroom Store.’

Since CU first entered Zepeto in August, the number of visitors to the Hangang Park world map has more than doubled, and the number of certification shots has surged eightfold. There are approximately 2,900 CU-related posts on Zepeto’s personal social networking service (SNS) feed, with over 2.7 million views. CU’s fashion items sold as avatar items within Zepeto have reached over 220,000 units sold. The video booth and photo booth events introduced earlier this month attracted a total of 720,000 participants within just one week.

The newly launched CU Zepeto Classroom Store is located in Classroom 2, one of the top-ranking traffic world maps in Zepeto. This convenience store is designed in the form of a school cafeteria familiar to Generation Z. Taking advantage of the spatial characteristic where vending machines are frequently used in classroom cafeterias, a smart vending machine has been installed. Visitors can obtain label-free bottled water by touching the vending machine. Additionally, CU’s hit products such as Rich Rich Triangle Kimbap, Mungge Cloud Dacquoise Chewy Macaron, and Sokcho Red Crab Ramen are available.

To commemorate the opening of the second Zepeto store, CU will also launch its first collaborative products at the end of this month: Zepeto Corn Tuna Mayo and Spicy Pork Bulgogi Triangle Kimbap. These menu items were selected through a recent survey targeting Zepeto visitors and turned into actual products. Scratching the scratch-off on the product packaging grants random cash usable within Zepeto.

A BGF Retail official stated, “The Zepeto convenience store is effectively enhancing brand intimacy among potential customers beyond time and space, achieving significant marketing effects. Not only domestic users but also many overseas users from various countries visit, making it an online channel that can promote CU in the global market.”

This content was produced with the assistance of AI translation services.