Participated as a presenter at the Academic·Industry Forum... Sharing expertise on Retivo procedure
Local launch of 'PR4'... Advancing as a total medical aesthetic company

[Asia Economy Reporter Hyungsoo Park] Hugel announced on the 13th that it participated in the ‘MEVOS International Aesthetic Plastic Surgery Conference’ held from the 9th to the 11th at the Western China International Expo City in Chengdu, China, to promote the excellence of Letibo and introduce the hospital-specialized cosmetic brand ‘PiAlPo ([PR]4)’.


MEVOS is a medical and beauty-related conference that started in 2012. More than 150 companies, including Hugel, participated.


Hugel took part in the conference’s ‘Academic Forum’ and ‘Industry Forum,’ providing local medical professionals with know-how on procedures using Letibo.


At the Academic Forum held for Chinese plastic surgeons, a local specialist participated as a lecturer. On the first day of the lecture, the 9th, Director Seo Wihong (She Yuhong) gave a lecture titled ‘360-degree Dynamic Aesthetics, Natural Beauty.’ Then, on the 11th, Director Xie Wen participated as a speaker and delivered a lecture on toxin procedures, sharing various information and know-how about the procedures along with introducing the unique strengths of Letibo.


Yao Ailin, founder of the Chinese medical aesthetic platform Molly, appeared as a presenter at the Industry Forum. He gave a lecture on topics such as revitalizing hospital operation systems and improving customer consultation skills under the theme ‘Creating New Opportunities in the Toxin Market.’


Hugel introduced PiAlPo. As a medical aesthetic company providing an integrated solution from procedures to aftercare, it entered the local market. PiAlPo is a brand launched domestically in January last year and was first introduced to the local market through the MEVOS ‘Innovation Forum - Anti-aging Session.’



A Hugel representative said, "It was a valuable time to introduce representative products with technological excellence to the local market, following Letibo and now PiAlPo," adding, "We plan to further increase opportunities to promote the diverse product portfolio built by Hugel as a medical aesthetic company to the global market."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing