Lotte Confectionery Launches Sugar-Free Zero Project

[Asia Economy Reporter Lim Hye-sun] Lotte Confectionery is undertaking a zero-sugar ZERO project using alternative sweeteners. This is because, recently, due to the impact of COVID-19, the time spent at home has increased, raising interest in health and making low-sugar products such as sugar-free items popular.

The ZERO project aims to minimize sugar intake by using alternative sweeteners instead of sugar in products to create sugar-free items. To clearly communicate the project's purpose, the phrase "Sugar is zero, sweetness remains" is inserted on the front design of the products, and the word "ZERO" is uniformly applied after the product names.

For the project, Lotte Confectionery conducted tests from product design to formulation to ensure that even with alternative sweeteners, the taste and flavor of the existing products are preserved. The ZERO project is being expanded beyond snacks such as pies, jelly, chocolate, and biscuits to include ice cream as well.

The first products introduced with the launch of the "ZERO" project are "Petit Mon Cher ZERO Cacao" and "Ghana ZERO Ice Bar." "Petit Mon Cher ZERO Cacao" retains the small size characteristic of the original "Petit Mon Cher Cacao" product and maintains a sweet and smooth taste despite containing no sugar. The "Ghana ZERO Ice Bar" preserves the sweetness of chocolate and applies chocolate mix, choco fudge, and choco coating to the product for a diverse texture.

This content was produced with the assistance of AI translation services.