Lotte Card Signs Business Agreement with Kakao Entertainment

Specialized 'KakaoPage' Products to Launch in September

On the 10th, Lotte Card and Kakao Entertainment signed a business agreement at the Lotte Card headquarters in Jongno-gu, Seoul, with Jo Jwa-jin, CEO of Lotte Card (left), and Park Jong-cheol, head of the Story Platform division at Kakao Entertainment, in attendance.

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 13th that it has signed a business agreement with Kakao Entertainment.

At the signing ceremony held on the 10th at Lotte Card headquarters in Jongno-gu, Seoul, Cho Jwa-jin, CEO of Lotte Card, and Park Jong-cheol, head of the Story Platform division at Kakao Entertainment, attended.

In this business agreement, the two companies decided to launch a Private Label Credit Card (PLCC) product that offers specialized benefits when using various contents on Kakao Page, and to conduct joint marketing. They also plan to continuously seek mutual cooperation opportunities by linking with various services provided by Kakao Entertainment in the future, including Kakao Page.

Kakao Entertainment is a global entertainment company with comprehensive planning, production, and distribution capabilities in the story, music, and media sectors. In the story business division, it operates two platforms, 'Kakao Page' and 'Kakao Webtoon,' and owns a total of 8,500 original IPs (intellectual properties) including 'Solo Leveling,' 'Itaewon Class,' 'What's Wrong with Secretary Kim,' 'The Uncanny Counter,' and 'Navillera.'

Cho Jwa-jin, CEO of Lotte Card, said, "Through the partnership with Kakao Entertainment, which leads the content market based on a wide range of intellectual properties, we have introduced a specialized card that provides differentiated benefits and experiences. We will combine each company's know-how to enhance customer satisfaction and expand cooperation areas through continuous exchanges."

This content was produced with the assistance of AI translation services.