Seoul City Autumn Edition Seoul Dream Signboard Unveiled: "It's Not Falling, It's Letting Go. That's Life. Leaves Write."
1155 Entries Received During 15-Day Submission Period... Five Works Including Baek Sejun's Selected
[Asia Economy Reporter Lim Cheol-young] To welcome autumn, the Seoul Dream Message Board has been newly renovated.
On the 13th, the Seoul Metropolitan Government announced that the 2021 Autumn Edition Dream Message Board Slogan Contest was held for 15 days from July 28 to August 11, and the winning work was selected as Baek Se-jun's "It's not that it fell, but that it was put down. That's life. The fallen leaves write." After creating an image matching the slogan, it was unveiled this morning.
The slogan contest, held under the theme "Words that allow you to feel leisure and happiness in autumn," received 1,155 submissions, and Seoul selected works by Baek Se-jun and five others as winners.
Baek Se-jun, who won the grand prize, explained, "The English word for autumn is 'fall.' Leaves do not fall throughout spring and summer but only change color, and at the end of autumn, they fall. Just as a new season arrives, I intended to convey the meaning of 'letting go' without having too many desires in life. If you let go one by one, before you know it, it will be filled again."
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Yoon Jong-jang, Director of Citizen Communication Planning at Seoul City, said, "This is the season when everywhere you look is dyed in autumn colors. We hope that the newly renovated Dream Message Board for autumn will bring leisure and happiness to the hearts of citizens who were exhausted by the summer heat."
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