LG Electronics Expands Sports Marketing... 3-Year Sponsorship of Tennessee Titans Football Team

NFL Team Tennessee Titans, Based in Nashville, Tennessee, Sponsored for 3 Years

[Asia Economy Reporter Kim Hyewon] LG Electronics is starting marketing using the popular American sport, the Professional Football League.

On the 13th, LG Electronics announced that it will officially sponsor the Tennessee Titans, an NFL team based in Nashville, Tennessee, for three years. This is the first time LG Electronics has sponsored an NFL team.

The National Football League (NFL) is one of the four major sports in the United States, along with the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL), and the 2021-2022 season opened on the 9th local time.

LG Electronics will operate brand advertisements through the Titans' home stadium scoreboard as well as LG premium home appliance experience spaces for home fans.

Following the establishment of a washing machine factory in Clarksville, Tennessee in 2019, LG Electronics is also expanding communication with the local community through sponsorship of local sports teams.

LG Electronics will also carry out the 'Second Life' used clothing recycling campaign, which has been operated in major U.S. cities, in Tennessee. Titans players and local residents will participate together to collect used clothing, which will be managed with LG washing machines and dryers before being donated to organizations in need of clothing. Additionally, LG Electronics plans to donate air conditioners, air purifiers, and other appliances to local community facilities such as nursing homes and youth centers.

Yoon Taebong, Vice President and Head of LG Electronics North America and U.S. subsidiary, said, "LG Electronics' home appliances will further expand their position as a premium brand in the U.S. market, and we will strive to continue growth based on the local production system."

This content was produced with the assistance of AI translation services.