Kolon FnC Opens Lucky Marche Flagship Store

[Asia Economy Reporter Lim Hye-seon] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 12th that its young casual brand Lucky Marche opened a flagship store in Seongsu-dong on the 10th. The company plans to focus on targeting the MZ generation by establishing an offline store in the Seongsu area, which is leading trends in fashion and lifestyle sectors.

Launched in August last year, Lucky Marche has been operating popup stores in major department stores nationwide alongside online distribution channels for a year. As a result, they determined that the main target group, the 25-35 age range, values the experience of physically touching and trying on products offline, leading to the planning of a flagship store to find closer contact points with consumers.

The Lucky Marche flagship store features a red brick building accented with Lucky Marche’s signature colors of green and pink. The interior is based on wood tones and mixed with materials and items commonly seen in daily life to create a comfortable atmosphere.

At this flagship store, customers can also find a collection of products from Lucky Marche and Walt Disney’s representative character ‘Bambi’. This collaboration, inspired by Bambi and forest friends’ characters, includes a variety of items for a pleasant daily life, ranging from casual sweat products to unique dresses, as well as accessories that stimulate collecting desires such as hairbands and beanies.

Promotions are also underway. A photo kiosk for visitors will be operated until the 16th. Additionally, throughout this month, visitors to the store will receive graphic tape, button pins (badges), and scratch coupons as gifts.

This content was produced with the assistance of AI translation services.