From Son Heung-min to Messi... Coupang Play Establishes Itself as a Soccer Content Platform
Lionel Messi Match Digital Live Broadcast
[Asia Economy Reporter Kim Cheol-hyun] Coupang's online video service (OTT) 'Coupang Play' is standing out in soccer content. Following matches featuring overseas national team soccer players, it will also broadcast Lionel Messi's games live.
Starting from the 11th, Coupang Play will digitally livestream matches from France's Ligue 1. This includes matches of FC Girondins de Bordeaux, where national team striker Hwang Ui-jo plays, and Paris Saint-Germain FC (PSG), the team Lionel Messi recently transferred to. The first broadcast will be the match between PSG and Clermont on the 12th at midnight. PSG has attracted soccer fans' attention recently due to Messi's transfer. The team features famous players such as Messi, Neymar, and Kylian Mbapp?.
Additionally, through Coupang Play, fans can support the matches of Hwang Ui-jo's club team, Bordeaux, where he is a key striker for the Korean national team. Bordeaux's match against RC Lens on the 12th at 10 PM will be the first to be broadcast. Going forward, Coupang Play will continuously livestream matches of PSG and Bordeaux. Coupang Play plans to broadcast 2 to 3 live matches every weekend for soccer fans.
Coupang Play has been continuously strengthening its soccer-related content. It plans to digitally livestream matches of Real Mallorca in Spain's La Liga, where Korea's promising player Lee Kang-in has newly settled, as well as matches of Tottenham Hotspur FC in the English Premier League, where Son Heung-min, considered Asia's top player, plays. The Korean national soccer team's World Cup final qualifiers will also be digitally livestreamed.
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Having signed an official partnership agreement with the Korea Football Association (KFA), Coupang Play has also started producing original content titled 'Road to Qatar (working title)', which captures the national team's journey toward the World Cup. This original content will include stories from the national team players, fans, and various sectors supporting the World Cup challenge. It is expected to deliver the journey of the national team to the World Cup that soccer fans and the public have been curious about.
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