Shinhan Financial Group Issues World's First Digital Asset 'NFT' for Golf Tournament

[Asia Economy Reporter Kwangho Lee] Shinhan Financial Group announced on the 10th that it will pilot the issuance of digital asset non-fungible tokens (NFTs) for the first time in a domestic golf tournament to commemorate the 37th Shinhan Donghae Open.

The Shinhan Donghae Open NFTs will include vivid tee shot videos of about 60 players who advanced to the 3rd round finals with their consent, as well as data such as their season performance, average strokes, drive distance, and green hit rate.

The issuance will be done through SDAP (Shinhan Digital Asset Platform), an Ethereum-based digital asset platform developed by Shinhan DS, a subsidiary of Shinhan Financial Group, and the production will be handled by Sports Wave, a sports marketing specialist company.

SDAP is a finance-specialized digital asset platform solution that can issue and manage various types of digital assets, including NFTs, point tokens, digital vouchers, and digital securities.

The issuance timing is scheduled immediately after the conclusion of the 37th Shinhan Donghae Open, and the NFTs will be pilot-presented to each player and Shinhan Financial Group executives and employees. Ownership verification and inquiry will be available through the official Shinhan Donghae Open website.

This content was produced with the assistance of AI translation services.