Goobne Chicken Surpasses 1 Million Monthly Sales of Gochu Basasak

[Asia Economy Reporter Lim Hye-sun] Oven-roasted chicken franchise Goobne Chicken, operated by GN Food, announced on the 10th that its Gochu Basasak recently surpassed 1 million units sold per month.

According to Goobne Chicken, Gochu Basasak has maintained steady popularity since its launch in 2013 due to its clean and spicy flavor and unique crispy texture. Recently, it has received positive reviews on texture and taste, especially among the MZ generation, leading to an explosive increase in orders. As a result, Goobne Gochu Basasak surpassed 1 million sales as of July 2021, earning the nickname '1-second chicken' for selling one piece every second.

Riding on this popularity, Goobne Chicken released an impactful advertisement targeting the MZ generation with the keyword ‘1-second chicken Gochu Basasak.’ The released video focuses on the process of roasting ‘1-second chicken Gochu Basasak’ in the oven. At the same time, it includes genuine consumer reviews such as ‘A spicy magic that keeps you coming back’ and ‘My life is divided into before and after knowing Gochu Basasak.’ Although the video is only 15 seconds long, it is praised for stimulating appetite just by watching.

Goobne Chicken approached consumers with oven-roasting, differentiating itself from traditional fried chicken. Using Goobne’s systematic technology, they launched various menus including Goobne Original, Goobne Volcano, Goobne Gochu Basasak, and Goobne Garlic Ma Wang. As a result, Goobne Chicken has ranked first for 12 consecutive years in the ‘2021 Brand of the Year Oven Chicken Category’ hosted by the Korea Consumer Forum.

This content was produced with the assistance of AI translation services.