ShoppingNT to Host 'Paris Collection' Using Virtual Reality

ShoppingEnt's Virtual Paris Collection held against the backdrop of the Op?ra Garnier house in Paris, France.

[Asia Economy Reporter Lim Chun-han] Data home shopping company Shopping NT announced on the 10th that it will showcase new F/W clothing products through the Virtual Paris Collection, produced using next-generation video technology, on the 11th.

The Virtual Paris Collection was created using virtual production technology owned by VA Corporation, a one-stop metaverse platform company, with the virtual space of the Paris Opera Garnier House in France as the background. Overcoming the limitations of overseas location production due to the prolonged COVID-19 situation, it aims to present a highly complete collection through a realistic runway featuring models as if they were on site in Paris.

Shopping NT will introduce a total of 12 new products from its private brand (PB) Audib in this collection. The knit sets are designed in a different style from last year, emphasizing color points, and various products such as hooded jackets and fleece artwork tee blouses have been prepared.

A Shopping NT official said, “By adopting next-generation video technology, this Paris Collection overcomes the limitations of the COVID era and resolves the difficulties of limited video production. It will be a great opportunity to create new synergy between advanced video technology and the fashion industry,” adding, “As the constraints of time and space disappear, we expect even more innovative and diverse videos to be realized through home shopping channels in the future.”

This content was produced with the assistance of AI translation services.